5 Most Common Web Design Sins that Must be Avoided
Change is the only constant thing when it comes to web designing and there is no denying to the fact that not keeping a track on trends and changes in the website design can be deadly for the business. Web design is no piece of cake, in fact, with myriad opinions due to wide diversity of target audience, it becomes trickier.
Some people would say your website must look catchy with modern and creative designs to be able to grasp the attention of your customers, while on the other hand, some people would suggest you to keep a simple website that functions amazingly well. Well, both these mentioned advices are useful, depending upon your niche and the purpose of your website. Even after taking care of all the possible dents and flaws, mistakes would still come afloat. Some mistakes are not prominent, i.e. those mistakes are not going to lay a major impact on conversion rate, but some mistakes can be dangerous and must be strictly avoided, if you wish to gain more conversions.
This is why we will be discussing few biggest web design errors that you must avoid to make sure you get an optimized site that gets the results you need. So let’s begin:
1. Small Fonts- A Big NO!
This is the first and the most common mistake that is made while designing the website. Gone are those days when websites used to have font size as small as 12px, because this size might work okay with the computer screens, but on mobile screens, these were a blunder.
We know we only get a limited amount of time to gain visitor’s attention, but with a font this small, they are surely going to leave your site after losing interest in what you have to offer. Also, it was discovered and calculated that an average attention span was just 8 seconds.
So to gain the attention of your clients, just check the following things:
- Large Headline Fonts
- Internal font big enough that readers do not have to squint
- Make important things (offers/incentives) highlighted
The purpose of writing is to get it read by the readers. So take a preview of the font that you have chosen and the size of that font that make sit readable enough. Also remember to keep the various content of varying size, for example the footer font must not be huge and pompy, so you can keep that small. Rest of the important text that needs to be highlighted must be of the visible text size.
Pro-Tip From Orionator’: There are a lot of chrome plugins available for example, WhatFont Extension, that makes it easy for you to find what font size and type your competitors are using in order to achieve their targets.
2. Disturbed Font Contrast:
Low contrast between the fonts is not a problem; in fact, it’s a sin that designers sometimes commit to making it difficult for your readers to understand your site text. Low contrast is when light-colored text is written on an even lighter colored background. This may look good on prints, but never here.
If you want to make sure that the content that you have created putting in so much effort gets the attention it deserves, then works on the contrast. Youth might adjust with your web design’s low contrast, but what about grabbing the attention of the eyes that age more than 40 yrs.
You already pay a lot on getting your clients to your site via ads or other marketing techniques, but upon arrival, if the bounce back without reading your offers, then there is a no worse feeling than that. Keep your background dark and fonts light or vice versa. Why? Because it automatically increases the visual appeal and makes it super easy to read and understand.
Pro Tip From Orionator’s: Remember, your website is no design showcase, so do not think twice in changing the contrast of the website if you find it is not readable or less user friendly. It is designed to get sales and increase conversions, not to flaunt your designer’s skills.
We also advise you to not only keep the contrast high but also choose to keep the background dark and text white if possible. This is because our experience says, it works better. We have got this from a study, a list of different colors and backgrounds and their competency rate:
- White background and black text: Works 70% of the time
- Black background and white text: Appeals only 25% of the time
- Royal blue background with white background: only 10% good
So don’t just stick to one contrast, you can also reverse the type, because it can have a drastic impact on your reader retention.
3. Inefficient CTA Button:
Even if you manage to make your site most appealing, still it fails to deliver what you need, and then there has to be more that you need to take a close look at. Yes! We are talking about your CTA (Call to Action) button. Visitors want to know the most obvious way to claim what you have to offer, and that can be done by a well defined CTA only. Provide a simple contact form, with minimum number of fields and place your CTA that looks big and has a compelling and catchy text on it.
Use accent color for your CTA button, to draw the attention of the visitor. For eg, “Buy now”, “start a free trial”, “get free tool”, “I want a free pdf”, etc. are the examples of some effective CTA. Following is the list of rules to stick to while choosing a color for your button:
- Keep it bright and catchy
- Make sure it complements the theme of your site and just not pops out of nowhere
- It must stand out from whatever background it is on, so that it succeeds in fulfilling its purpose
- Keep its color unique and so not make all other buttons also look the same. This is because that can confuse the visitor
4. High Load Time for the Internal Pages/Navigation Failure:
There are so many people in the world, and most of them are active internet users. This makes it very crucial to take care of the fact that your website must be responsive and fast. If you want to achieve a high bounce rate rather than high conversion rate then you can surely keep the load time of your website high.
“Website not loading” is a surefire way to put off your visitors in a way that they would never want to come back to your site. So avoid adding too many heavy features and animations and un-optimized codes that do not load in the shortest span of time.
In fact, you must have a proactive website that guides the visitors about their next step, without giving them much time to rethink their decision and halt the conversion. According to Google’s research, more than 60% or the visitors are impatient and leave the page if it takes longer than 4 seconds to load.
Pro-Tips From Orionators:
- Optimize all the images and videos on the site so that they do not increase the overall load time.
- Enable server side caching to have a static HTML page elements so that the visitor does not have to load the entire page each time they visit your site.
5. Website Overloaded with Content/Irrelevant Content:
Say no to ‘Overstuffing of content’ on your website pages. Displaying too much information might help you in gaining the trust of the customer, but what about the ugly alignment that works equally opposite to this good. With too much content, you not only make your website look immature and unreliable but also harm its aesthetics and appeal.
Pro tip From Orionator’s:
- Keep your content straight and on point
- Make the taglines catchy and creative
- Avoid using paragraphs.
We hope, now you are well acquainted with the above-mentioned web design errors that must be avoided if you want to match up to the expectations of your visitors. There is no rule book, although, that can totally keep you from making any mistakes. So, keep bringing changes on your site and learn from the mistake, and let us know some of your web design sins in the comments if any!