Are you still not using Google Local Guides to become more visible?

Friday, October 16th, 2020

Digital Marketing is a vast world where a lot has still to be explored. A lot of small tools and techniques can have a considerable power which you might still be unaware about. 

One such genre that has still not been used by many businesses is Google Local Guides. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off.

The tool allows users to add reviews and other content which makes them earn benefits in the result. Since its launch, the Google Guides community has proved hugely popular. There are 120 million local guides, spanning 24,000 cities and towns.

There are several potential benefits of Google Guides for your business and its online visibility.

Coming from Google directly, “Guides are: … a global community of explorers who write reviews, share photos, answer questions, add or edit places, and check facts on Google Maps.”

How can your brand become more visible with Google Guides?

Keeps your online presence up-to-date

As we have already mentioned in our previous blogs, Google awards points for editing listings.

You have to compulsorily keep updating the necessary information about your brand like the contact details extremely fresh. Wrong information or outdated data such as out-of-date phone numbers or an old address can make the internet users switch to your substitute products or services. They might select your competitors over you.

Besides editing listings for errors, Google Guides can correct omissions. This added detail is essential in attracting new customers.

Google researches have revealed that 65% of your listing visitors would rely on your authenticity if the profile includes essential information such as:

  • opening hours
  • locations
  • images
  • consumer reviews

The same study shows that 43% of users who come across an incomplete profile would continue with their research and leave the business’s profile, possibly depriving the business of an opportunity to gain a new customer.

Increased Visibility

People are using Google to search for any product or service they want to get. Google Guides can rank you the highest in your industry when used in the right way. You need the right SEO services to know what works the best for your brand.

A Google, my Business Insights Study, revealed that high-quality images are vital to your listing. So when your brand will be annexed with good images, it can work wonders. If you take our expert advice – “Profiles with more pictures receive higher clicks, queries, and inquiries for directions.”

  • 522% more calls than average
  • 2,600% more direction requests
  • 1,059% more website clicks

A study revealed several search benefits from image-rich Google My Business profiles. Businesses with more than 100 images received:

960% more search views

3459% more map reviews

1038% more direct searches

Although Google Guides and Google My Business are separate segments, they can work in the best way when used together, with both providing information for Google Maps. When you are inserting and feeding Google with more keyword-based material information about your brand business on Google Maps, the higher the likelihood consumers will find you online—and offline.

Online Reviews

Importance of online reviews has been growing each day as it makes people believe in your business. Negative reviews can make the target audience switch to substitute brands. At the same place, positive reviews inspire customer trust, but they can also help you get noticed online.

In an increasingly digital world, this online validation for your business is vital because:

93% of consumers say online reviews make you more attractive or repulsive as a brand.

90% of consumers value online reviews as much as a suggestion from a friend.

90% of consumers will read reviews before visiting a brick-and-mortar business.

Google being the biggest search engine in the world, is the most authentic review platform.

The search engine leads the way in online reviews, with over 60% of would-be buyers heading to Google when considering making a purchase.

Google has mentioned that these reviews can support SEO. This can happen when an SEO Agency knows how to get the job done. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.

Want to increase your brand’s online visibility so that maximum people see you on Google search and visit you? Contact the best SEO agency – Orionators now! We will make sure you get noticed by the TG!

Who We Are?

Orionators is a full-fledged digital marketing agency based in India. We are empowered by the vision of Miraj Group and are constantly working towards making brands digitally empowered. If your business needs any kind of support, our panel of experts is always available to serve your business.

Get in touch with us now!