B2B And B2C Marketing For Social Media – Not The Same
Some terms in the marketing field seem common. B2B and B2C are 2 of the few that we think we are well aware of – Afterall, what’s so complicated cannot be understood. Though this is not totally correct, there are still the biggest brands that do not know how to deal with these 2 terms. There have to be separate ways in which B2B and B2C businesses will promote themselves over social media to generate more organic traffic. Today this blog will talk about significant variations between social media marketing for B2B and B2C:
What is marketing for B2B and B2C?
B2B (also known as business-to-business) marketing mainly revolves around logical process-driven purchasing decisions, while B2C (also known as business-to-consumer) marketing pays attention to emotion-driven purchasing decisions.
When we talk about enticing the consumers directly, videos can play wonders. It is easy to attract and educate any gender, caste, age or social strata with the power of a video. Video is the ruler when it comes to B2C. It’s essential to think about how shareable and engaging a post will be when creating a video. No matter what content you are making, share buttons on the same are necessary. The more customers you can reach, the better.
Engaging, crisp, catchy and funny content is the one that can bring organic traffic to your social media handles.
B2B marketers need to make sure that the content required for enticing businesses need to be professional. The following formats can be the best for B2B:
White papers, which need much hard work, serve a plethora of beneficial purposes for a B2B marketer. Primarily, white papers are a catalyst in the journey of lead generation. Given how vast and detailed a white paper can be, and how much material information it is giving to the party who needs to deal with you, people are more willing to share their personal details to access it. Lead generation is the primary focus of B2B marketers, so the man-hours needed to jot down the details are more than worth it.
However, B2B content marketing services are all focused on lead generation, which leads brands to gate their content behind a sign-up form. You can even make use of pop-ups for the same if sign-ups look like a tedious task.
They make the other parties believe that you truly have the potential to add value as all case studies are based on facts and figures. This can be one of the best tools for lead generation.
There are three social networks (LinkedIn, Twitter, Facebook) that B2B marketers need to focus on. However, LinkedIn stands out as the absolute most important. Discussion Groups, in particular, should be leveraged as much as possible for not only engagement but content distribution. Make sure that when distributing content through groups, you are not coming off as too promotional.
Facebook, for B2C, is a fantastic tool for community engagement, customer support, and promotion. With the Facebook marketplace, groups, messengers and all new additions, it has become an even smoother journey for brands to get connected with potential customers.
Even one single Tweet can hit the right cords as the platform is available openly to all people. However, it is crucial that you are ensuring your content is getting the most visibility possible. Get in touch with social media marketing services to research hashtags, develop creative campaigns, and engage with well-known people in your field. Do not underestimate the power of engaging with your community regularly as well!
Catchy and attractive Instagram posts can be great for setting a bond with potential customers.
Creating fun videos is something all B2C marketers should focus on. While the production value is essential, there certainly is value to a less polished video – it gives your company more personality. Video marketings services can make a lot of contribution to the same.
If you still do not know how to hit the right chords with your target customers, don’t worry! Orionators – The best digital marketing company knows how to make mental as well as emotional bond with the people who can turn into loyal customers!
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