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What is Content Marketing and How to Strategize It: A Start-to-Finish Guide


Tuesday, May 28th, 2019

You will be damn surprised when we tell you, ‘not only you are absolutely aware of what is content marketing but for ages,  you have been practicing it like a pro’.

In fact, we all humans have been. One of the best examples of content marketing is the narration we do of any interesting event that occurs in our daily lives to our friends, colleagues or on social media.

Don’t let branded, top-notch, high-end terms like ‘content marketing’, ‘content planning’, ‘content strategy’ fool you. Content marketing is nothing but a modern-day storytelling that helps businesses like yours and ours to make product and services presentations interesting as hell for various social media platforms.

Formulating Definition

Now that we have debunked your notions, let’s begin with a definition.

There have been many definitions formulated lately in the wake of digitization. One of the most famous definitions is given by the Content Marketing Institute that defines it as:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

We know, big words right! In fact, it is scary. Let’s start breaking it point by point to add some clarity to the definition.

The definition wholesomely promotes the content marketing strategy. The focus primarily is on building unbending strong relations with the target audience and serving them quality content that triggers the relevancy of the services and products and gives them the feel of value when it is added up to their lives.

Ultimately, at its core, the definition argues firstly to help customers make a purchase decision, secondly that they buy the product/ services from you and not your competitors and third they become your loyal customers.

And it is here, when things start to fall apart. Isn’t it! A little while ago, we portrayed content marketing and content marketing strategy as something as simple as a mere story upload on your Instagram account or texting to your friends. Believe us it is that easy, only it is motivated and holds a purpose.

The only thing that differentiates content marketing from everyday communication is that ‘the content has, in the end, has to sell the product’.

Content creation strategy thus should show how much you care for your customers. No customer can resist a product or service storytelling that speaks loud and clear how much you care about them and how valuable they are to the company.

Content marketing when creatively pitches the same everyday events and experiences into a product or service storytelling it binds users to your enterprise. So, while you do content writing or are streamlining your content writing services to any given product or services it is important you wander close to people, their lives, their experiences, your experiences and boost this mix with precise consistency of creativity and valuable information. And you have achieved goals.

Now, How to be a Good Great Content Marketer?

A great content marketer is someone with a very exact and focused content marketing plan. And there are hundreds of content marketing examples that prove they are not at all scarce. So, to start with planning your own content marketing strategy, you can learn them, model them, optimize/ customize them as per your specific needs and continually develop them.

The experience that you will gain will help you cutting the tumultuous noise in the market.  So the right way to do that is by: <

1. Defining your goals

“Why” simply ask yourself the motive behind your content marketing plan. Why do you need to produce content? And, what is your business goal to achieve. Once you have chalked it out, it will be so easy for you to determine the kind of storytelling you will do to make the most impact with your consumers.

2. Conduct Persona Research

Now when once you have determined your marketing goals, you are half past decluttering your mind. Next thing, will sort it more out.

A successful marketing plan not only defines its goals right but also its target audience. Content marketing should focus your buyer persona, their ideology, the kind of words/slangs/language they click too.

In fact, buyer research most helpful when you are charting out or starting absolutely new product in the market. Blue ocean strategies can gain unsolicited profit from this marketing philosophy. Relevant and effective marketing content development is achieved.

Next, if you are marketing for a product that is already in the market and you want to tap more profitable grounds, create a content marketing strategy that answers questions such as: Do you want to target a user group or expand current target market? Remarketing is also one of the aspects that work on the same parameters.

3. Run a Content Audit

It is a lesser known fact that content audit is a great way to distill your content directory. Question is how to do it?

Consider your one year of content creation plan, inspect your blogs. Blogs are a great way to get organic searches but it doesn’t mean you ignore other types of content practices. Consider the other type of content writing like an e-book, whitepaper, social media, case studies, podcasts, videos and more.

This practice will help you distill your content, tweak or add it on to create a different type of content. Review what practices have been more fruitful. What people love to read from your pen, where are you lagging and what new can be embarked.

4. Content Management System 

Now comes the technical part. Technology is the ultimate salvation. Consider the amount of content you displace on a daily bases and what pile up you get at the end of the term. It is massive and of course, it is very difficult to keep the track.

Taking help in the management of that pile up can help you enhance its effectiveness. How? Have a system that can manage your content from a single dashboard. It will ultimately boost your content creation, content analytics, publication, and promotions.

There are even some tools that are available online. Some of them are Hubspot, WP engine that helps you in planning, publishing, producing and analyzing your content.

5. Brainstorm Content Ideas

Technology is great at driving results. No content strategy can complete and reach its full potential. Orionators being a leading content marketing agency fuels every content marketing plan with the same and then get on with content writing services.

When you come up with an idea, let it sit for a while and in our opinion run it over some the tools that we are mentioning below:

  • HubSpots Website Grader
  • BlogAbout
  • HubSpot Blog Ideas Generator
  • Feedly
  • BuzzSumo
  • BlogPost Headline Analyzer

The above-mentioned tools are some of the best to determine your content idea worth. These brainstorming techniques help you living always upright with the trends and kind of content that will be read, shared by the people right now.

6. Finally! The Type of Content you need

There are a variety of available options for the content types you create. Most popular ones are:

  • eBooks
  • Case Studies
  • Memes
  • Interviews
  • Webinars
  • FAQ’s
  • Q&A’s
  • Guides
  • Surveys
  • Slideshare
  • News
  • PR
  • Infographics

We say, just tap the new ways to attract your newly found market or re-engage and attract the old one.

Publish, Manage, Promote it!

Your job doesn’t end there! You have to manage and promote your content well so as to exhibit the utmost benefits from your content creation, content strategy.

Use Social media, paid promotions, infographics, tools and technology to reach your management and publication goals.

Signing Off!

We are stopping the session here, but there is so much more to it. Orionators is a digital marketing and training institute where you can not only hire the best content marketing team but also learn from the best tutors about one of the world-class digital marketing practices.

Hire us, or join us in the brainstorming and evolving process to always stay light years ahead of the competition.