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Facebook Marketplace- A Boon In Online Selling For Businesses


Friday, May 15th, 2020

Imagine getting the thing you want while doing the work you like!

Confused?

Well, most of us will get confused. Let’s restart. Imagine you are looking for a product for many days and have tried various stores and places and yet do not find it. Not that the product isn’t available but it does not match your specifics. One day while you are surfing through your social media, you get the right product with the right deal. Won’t you straightaway buy it?

If you are a company, your sole aim is to generate revenue and earn profits. We all look at multiple marketplaces to sell our products. Other than that, one also always looks at whether that marketplace has consumers. What if one day you find such a platform where you get both of the things and millions of active consumers too? Happy day! Right?

The current generation prefers shopping online rather than going to multiple stores and if you want to reach them and are looking for new avenues to sell, the Facebook marketplace is the right choice for you!

What Is Facebook Marketplace?

Facebook Marketplace is a one-stop point where various online buyers and sellers and meet, share their products and make a transaction. It is like an online marketplace but with an option of the messenger.

Facebook Marketplace allows sellers and companies to list their products online on the world’s biggest social media platform and makes purchases happen through messenger.

The users can easily browse through multiple categories and also join groups or even directly go to the store to make a purchase.

Not only this, but each item that comes on the Facebook marketplace of users is also tailored by the AI-driven Facebook as per the likes, interest, and, behavior of users. Effective targeting! Not only this but, companies can do one of one targeting and indulge in communication and building strong relations too!

What Are The Different Categories?

A seller has the option to mention multiple details like price range, negotiation allowed or not, description, and even his personal information is shared. There are multiple categories where marketers can place their brands and generate revenue.

Here is the list of all the categories and subcategories!

  • Home and Garden
    •  Tools
    • Furniture
    • Garden
    • Appliances 
    • Household products.  
  • Clothing and accessories-
    • Jewelry and accessories
    • Bags and Luggage
    • Men’s clothing and shoes
    • Women’s clothing and shoes
  • Electronics
    •  Mobile Phones
    •  Electronics and Computer
  • Family
    • Toys and games
    • Baby and children
    • Pet supplies
    • Health and beauty
  • Classified 
    • Garage sales
    • Miscellaneous
  • Hobbies
    • Sports and outdoor
    • Musical Instruments
    • Arts and crafts
    • Antiques and collectibles
    • Car parts
    • Bicycles
  • Entertainment
    • Books, films, and music
    • Video games
  • Jobs
    • Full-time
    • Part-time
    • Internship
    • Volunteer
    • Contract

Other heads are:

  • Cinema Tickets
  • Property for sale
  • Vehicles
  • Properties for rent
  • Buy and sell groups

How is it Beneficial for Selling Online?

  • Enhanced reach With Noticeability

The marketplace is a part of the regular surfing on Facebook for people. Not only can one easily see it, but it just requires few interactions with relevant sales posts and people start seeing every product.

Do you wish to increase your revenue by reaching more people? Well, the Facebook marketplace will do that for you. The more data you feed in, the better is the reach of your post. The more the buyers, the better is the bargaining power in the hands of the seller.

  • Multiple Categories

There are more than 11 categories available for sellers to effectively categories their products. Not just 11 categories but multiple subheads under which one can easily list their products and get leads.

When you list your product at the right place, you automatically move one step up in reaching the right potential customers. Other than just listing also, there are multiple details that we told you above, which one needs to fill. The better the details, the more is the reach.

  • Sales with No Investment

Going into a new market traditionally meant some or other kind of investment. Do you need that while selling online? NO. In just a few simple steps list your product and it goes online for buyers to see.

You can generate revenue without any investment. All you need is a valid Facebook account and a willingness to use the platform wisely.

  • Test New Products and Feasibility

Testing the product feasibility at the initial stage is important for every business. The key to revenue lies in the basic fact: will the customer buy it?

One can through listing products in the Facebook marketplace easily see if the customers respond well to it. Testing products is not a nightmare now!

CONCLUSION

While the digital world has a lot to offer to businesses, Facebook marketplace comes as a boon in the online selling sphere, With the AI-driven and new-age technology, Facebook has tried to open a space where marketers can easily drive leads and conversions. 

There are so many benefits and just some effort that one needs for driving success in business through the Facebook marketplace. Build your Facebook marketplace community today!

Would you list your business on the Facebook marketplace? Do you fear using online platforms? Want an expert? 

Contact us and you shall see the magic happening!

If you have any more doubts, feel free to comment and we shall get back to you!

Who Are We?

Orionators is a full-fledged digital marketing agency based in India. We are empowered by the vision of Miraj Group and are constantly working towards making brands digitally empowered. If your business needs any kind of support, our panel of experts is always available to serve your business.

Get in touch with us now!

About the Author

The author is a communications graduate with a keen interest in the digital world. She has always loved penning her thoughts and views and loves sharing the same with everybody. With her passion for advertising and the digital arena, she sets forth her opinions through blogs working as a content writer.