How can Healthcare units reach the patients with Orionators if they fear to reach you!
The entire planet is witnessing the deadly surviving challenge with the outbreak of Covid-19. Healthcare is the only industry which is emerging as the saviour amidst this pandemic. Every cloud has a silver lining and everyone hopes the lives would get back to old times, especially with the supremely dedicated service of corona warriors.
The problem rising in this emergency is that people are not being able to believe that hospitals are not safe as of now and which is why a lot of people with different ailments apart from coronavirus are not visiting for the treatment.
Because of this reason, other departments like Cardio, Orthopaedics, Dermatology, Dental, Neurology, and others are suffering major losses. Moreover, the society is suffering and living with their pain. Its high time to tell the audiences that hospitals are safe to reach which are not having any Covid-19 patients.
This blog has been curated to create & communicate the solution provided to any healthcare industry based on their requirements. The document contains all the information which will help the reader to understand how to stand out and increase the chance to outperform in terms of sales and operations with Digital Marketing Services. This blog will talk about how healthcare units can reach people if people are not coming in your touch.
Why health care units need a strong online presence in times of Covid-19
Fear of hospitals- Nowadays no patient party is ready to listen to others and act. Instead, they resort to the internet, especially Google to do their own research and gather the required information regarding the ailment and which hospitals, as well as doctors, will be fit to cure the issue.
Search for Doctors- People are extremely spontaneous to find doctors and hospitals on the internet who are not treating Corona patients. Based on their reviews and information available online, they find out the ideal doctor.
Appointment – People are no longer waiting in huge lines to get answers to questions from doctors as everyone wants to get back indoors as soon as possible. Wherever the patient might be, they are now approaching for initial help through the internet. Also if there is a need for a caretaker to look after ailing patients at home, people are booking them through the internet and they are coming to their doors the next moment.
Orionators revealing how can Healthcare units connect with audiences at their ease
Contact forms –These typically short, simple web forms ask you to complete a few required fields, such as your name, email address and phone number. The shorter the form, the higher the response rate for key patient data.
Updates with responsive design – A website only fetches traffics and results in conversion when it is user friendly. Websites which can be operated on any medium – from a basic android phone to an Apple desktop. Responsive design with effective UI/UX services enables the user with an optimal viewing and interaction experience across a range of mobile devices, from your desktop computer to your tablet to your smartphone. In fact, if your website is not now mobile responsive compliant, Google may not rank your website at all.
Clear calls to action– Most well-designed healthcare digital marketing websites now feature an easy-to-find phone number at the top and the bottom of each page, as well as an easy-to-find address in the footer, and on the Contact Us page. You have to make it easy for potential patients to respond.
Organic search –The first and most dominant way for a patient to find your practice’s particular services online through healthcare marketing is through organic search. This places specific keywords and keyword phrases in the entire content being fed about your brand. According to a Business Insider report from Custora/Amperity, organic search totalled 22% of e-commerce orders during Q1 2016, which was higher than any other online medium. Today the percentage is much higher as the world has gone online with lockdowns and fear of contamination.
Remember that your website can be ignored by major search engines if you have the wrong keyword density using certain phrases too often.
Paid search – Google created the PPC (Pay-Per-Click) ad industry and made billions of dollars, and healed millions of people, with paid search marketing. PPC ads appear as the short, three-line ads you see at the top and on the right side of most web search pages. Paid search can be moulded as per age groups, genders and preferences of the target audience. It can be turned on and off at a moment’s notice. As with Search Engine Optimisation Services, PPC is best left to the experts who know the in-depth and minor technicalities of PPC ads.
Landing pages – When an expert team promotes a specific healthcare service or medical product, they may have the technicalities on-point to create a website landing page. Since this page is where potential patients “land” so that visitors can read a “recap” of the offer they may have seen in an email, an online newsletter, a print ad, radio or TV commercial. Your website healthcare marketing visitor can respond without other distractions such as links to other website pages. Finally, your patient can easily fill in a few fields on the landing page with personal data then click “submit”.
Social media Marketing – Facebook, Twitter, Pinterest, Instagram, Yelp, YouTube, Google+, LinkedIn, and many other social media platforms continue to grow in popularity and fan bases. In terms of popularity, Statista reports that as of January 2020:
- Facebook had over 2.45 billion users worldwide.
- WhatsApp had over 1.6 billion users.
- Facebook Messenger had 1.3 billion users.
- WeChat 1.16 billion users.
- Instagram recently topped 1.0 billion monthly active users.
- Twitter had 340 million users.
- Pinterest has 322 million users. Your healthcare advertising budget can be stretched thin quickly. Prospects use smartphones for faster web searches and there are many choices for social media. It may be difficult to decide which social media platforms are the best fit for your business. Most physicians or big pharma companies keep it simple with Facebook, Twitter, and YouTube for postings.
Reputation management – No one trusts a healthcare unit if the goodwill is not strong. Facebook or Twitter enable a negative post, comment or tweet to be changed. So choose your social media carefully when considering a digital platform. Your online image will decide your present and future. One bad comment has the potential to reach millions of people at a click of a button.
With Orionators’ intensive research & delivery team you can also get the sudden increase in your brand value as we are going to make sure we curate strategies which please your TG & Market segment.