How Orionators engaged audience of Miraj Group through witty content?

Thursday, August 6th, 2020

Social media platforms get flooded with memes each second and still, most of the jokes fetch huge attention and become popular. Witty content has never failed to impress and engage audiences in a bombastic manner.

Being one of the best digital marketing agencies of India, Orionators knows the power of humorous content. With its professional content marketing solutions, it has laid the foundation of many successful campaigns for some of the biggest company names of the nation.

In this blog, we will take the case of The Miraj Group of Companies and we will talk about the “Bollywood Campain” created on Miraj’s birthday. The creative brains collaborated with content marketing to create an unforgettable social media plan.

The Bollywood Campaign by Orionators for Miraj Group

Orionators – A complete digital marketing agency knows that design is much more than simply to match color palette, to order, or even to edit images and texts. True designing is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. Through design, a brand should be able to highlight its beliefs, personality, and thoughts. It may be defined as a verb, ‘to create, fashion, execute, or construct according to plan’. However, a more specific definition will describe how the meaning of design has evolved. To design is to plan the creation of a new product, service, or system to solve a specific problem with the intention of improving the human experience.

To tell about the magic which can be created with design, Orionators made an extremely relatable, likable as well as engaging content for one of the biggest group of companies of India –The Miraj Group. 18th August marks the birthday of Miraj Group on which the campaign was launched.

With a straightforward beginning in 1987, Miraj Group has shown colossal growth across the nation accompanied by the turnover of billions. Today, Miraj owns more than 20 group companies in almost every sector.

The Motive Behind:

The main motive behind creating a campaign revolving around Bollywood was to connect to the common masses. Bollywood is an integral part of the lives of Indians and from a child to an oldie, most people from all genders know all actors, actresses, songs, lyrics, and famous dialogues of our great Indian Cinema.

Moreover, Miraj has even spread its wings in the field of movies and visuals through this segment – IView Motion Pictures Private Limited.

Furthermore, the professional digital marketing services team figured out through intense research by its innovative, creative, and brilliant team that common masses want to find an escape through healthy humor and laugh a bit amidst the busy hustling lives.

Have a look at some of the posts from the campaign!


Miraj Group is famous for its wide range of products and services. Through this post, most of the major FMGC products made by Miraj were highlighted.

Miraj Supermarket:

Miraj Supermarket is famous for its everyday discounts and offers. Through this post, the same USP was brought into focus. 

Miraj Cinemas:

Miraj Cinemas has come up with big screens and has appeared like a revolution in the Silver and Golden screen industry. This magnificence was explained through a simple one-liner and a catchy design.

Miraj Pipes and Fittings:

The post talks about how Miraj Pipes and Fittings makes products of superlative quality

Results Orionators fetched through this campaign for the Miraj Group

Attention – The idea, being fresh, funny, and relatable fetched the attention of all classes of people. Audiences from all genders, socio-economy groups, and age groups loved the content created by the team of our advertising agency.

Engagement – People commented in masses on these posts on social media platforms like Instagram and Facebook. This made the products and services offered by the group more popular, reaching masses.

Since consumer behavior has changed vastly, if brands are not observing these changing patterns and are not molding their marketing techniques accordingly, they are surely going to lose a chunk of customers.

The major difference between big brands of the world and the developing ones lies in their marketing strategies. In today’s time, traditional methods have gone and to rule the industry, the best of the digital marketing services and campaigns are needed. After the lockdowns have got liberated and the world is coming to terms with living normally like before, few brands have emerged with excellent campaigns and strategies which are getting welcomed with opened arms.

Who We Are?

Orionators is a full-fledged digital marketing agency based in India. We are empowered by the vision of Miraj Group and are constantly working towards making brands digitally empowered. If your business needs any kind of support, our panel of experts is always available to serve your business.

Get in touch with us now!