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Is influencer marketing an unexplored sales booster?


Monday, September 14th, 2020

It’s not been long that we started hearing the term “influencer”. The inclination of youth towards becoming an influencer is huge and the efforts done for the same are not just for fun. Influencer marketing is a growing tree and if you, as a business, choose to water it properly, you can definitely reap the fruits of increased sales.

Sadly, a lot of businesses think that influencers are merely killing their time with posting and talking about their favourite products and services. In reality, the huge fan following can act as a catalyst to grow your customer base multiple times. When it comes to making purchase decisions, influencers are the ones driving them.

Today, this blog will talk about how influencer marketing can become the right dose of booster which is needed to grow your sales and profits.

Let’s begin!

Influencers have the Credibility and Trust

Why do you think a successful influencer has millions of followers on social media? Because they have the faith of audiences when it comes to opinions and recommendations. Having loyal results in the expertise they have in the subject matter expert or their niches. So any recommendation or insight coming from them is deeply trusted by their followers.

For instance, 

A simple tweet about a shampoo’s potential in making the influencer’s hair soft, smooth and strong can convert your sale’s graph from zero to hero

The research revealed that tweets from influencers when coupled with those from brands have increased purchase intent 5.2X

Not only that, but 42% of people have also reported having made a purchase as a result of an influencer tweet.

The goodwill which the influencer has earned through knowledge and engagement worked in favour of your brand

Highly Focused and Relevant to Penetrate Segment of Target Audience

When you work with an influencer whose niche aligns with your products, your product is getting advertised to the exclusive target audience. In fact, the major reason why influencer marketing is able to generate high ROI is due to relevance.

For example, if you sell diet supplements, your target audience would be people who are into a healthy lifestyle, gyming and fitness. So if you partner with a fitness blogger, your chances of reaching a focused and relevant audience are very high.

When your message reaches an audience who’s in alignment with your deliverables, the likelihood of conversions is way higher than that of a generic audience.

Does Not Appear Pushy

If you see a 30-second advertisement for a soft drink on the TV, the advertisement might appear very attractive to you. In the back of your mind, you will know that the job of the endorsement is to speak about all the good things packed in the bottle.

When the same goes from the end of the influencer – let’s say an Instagram post – it will appear that the drink is genuinely great and which is why the influencer is posting about it. The followers of an influencer have willingly chosen to receive content from them. So when you send across your message to them via an influencer, it does not come across as pushy.

Provides Value to Your Target Audience

Most of the people follow influencers who are the king or queen of their niche so that they can learn from them. For instance, if you have a dance academy, an influencer whose main genre is dance can help bring loads of students to your classes. 

The latest trend – Instagram REELS has acted as a catalyst to provide information through videos to the audience.

With relevant keywords, the video reaches thousands in minutes and hence your brand can benefit greatly from influencer marketing services who connect you with the best influencer and can do the best keyword research for you.

You might have come across popular YouTubers who share product videos on their channels. A review from an influencer that talks about the features in detail and their usefulness would indeed be valuable.

Affordable

If you speak about a traditional TV advertisement, it can be effective only with the presence of celebrities and involves a huge making cost. When you want to treat celebrities like influencers, their audiences are more generic and hence the promotion gets wasted. So your chances of conversion are very very less even though your message might reach millions.

When we speak about influencers, they are next-door people who, with authenticity, have gained a huge number of following.  They charge nominal prices as compared to celebrities and can make your product or services reach millions with just one simple post or recommendation. Their social media handles are more engaged and focused. They even work in exchange for free products or services, or even as affiliates.

Can’t find the right influencers for your product? Don’t know which are the best yet most affordable? Is your “perfect” influencer unreachable to you? Contact Orionators for the most professional influencer marketing services.

Who We Are?

Orionators is a full-fledged digital marketing agency based in India. We are empowered by the vision of Miraj Group and are constantly working towards making brands digitally empowered. If your business needs any kind of support, our panel of experts is always available to serve your business.

Get in touch with us now!