ORM Trends to Look for in 2021

Friday, September 18th, 2020

Just a few years ago, the internet was very different. The audience was not powerfully expressing their voice, and the opinions were not coming strongly.

The situation has radically changed. No matter the size of your brand, potential customers, clients, and almost all stakeholders are talking openly. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.

If you think people’s voices, opinions, and reviews, won’t matter much – think again.

If they are positive, you can reap great benefits, and on the flip side, negativity can bring severe damage.

This is where online reputation management services step in! 

What is online reputation management?

Online reputation management refers to building a positive image and maintaining a reputable opinion of a brand in the world of the internet. Goodwill is counted as an asset for every brand, making it an element which can be used in marketing strategy.

Orionators, with its expertise, experience and a diverse clientele range has witnessed some incredibly stunning online reputation management service moves this year. We take it as a responsibility being the best digital marketing company to inform you about the possibility of even better-upgraded trends come 2021.

This blog will talk about some of the online reputation management trends that came up this year and will act as a catalyst in a brand’s growth in 2021 as well

Don’t feed the trolls in 2021

As long your brand has active social media handles, you will face trolling somewhere down the line. Remember that there’s a fragile line between complaints and trolls.

Trolls are intentional and want to damage your brand’s reputation. Complaints can give you a chance to make a better connection with customers while giving them real solutions to their pain-points. Our expert team of online reputation management services advises that brands should subscribe to the “Reply Only Twice” rule when it comes to addressing trolls. Engaging a troll attracts unnecessary attention to the underlying issue and may end up drowning positive features of your online presence

Feed video content

Online reputation management has everything to do with content marketing, through any form or handle.

Consumers will be on the lookout for video content, especially with coming up REELS that are tailored to their specific needs, and to which they have an emotional connection.

Video marketing is and will continue to be a source through which you can boost online reputation management, whether, via Youtube, Snapchat, Instagram or Facebook live. Even the sector of people who can’t read or write or are technically handicapped to use social media can get knowledge and entertainment quickly.

Disney Hotstar has recently used an emotionally engaging witty video ad for the IPL promotion. Watch it here:

Proactive ORM tools

Online reputation management tools have come as a game-changer in the world of digital marketing. These tools support your brand to quickly search any negative opinions about your brand and substitute them with positive reviews. They also integrate analytics features that will be getting more used in 2021. These tools certainly make online reputation management strategy better by saving time channelled towards this cause.

Social media and social media influencers

A social media troll can make or break a brand’s reputation, and if you use Instagram/Facebook or Twitter, you must be well aware of it.

The world is engrossed in the phone screens, and your online presence contributes 100% to your brand reputation.

Social media Influencers build their audience through engaging and reliable content. They have the faith of audiences when it comes to opinions and recommendations because of the expertise they have in the subject matter or their niches. So any guidance or insight coming from them is deeply trusted by their followers.

Companies will not only seek an influencer’s popularity, but it will be more of those who understand the company’s niche. Customers know when the opinion is coming from the real person of the real world

Stay empathetic

One golden rule of online reputation is empathy towards your audience. With the world getting hit by a deadly pandemic, it’s high time, the brand becomes more human and genuinely wishes to better the society.

Since social media is your most frequently used engagement tool, ensure that you respond to customers’ complaints and be the listening ear to them.

With constant good engagement with your customers, they are likely to recommend your brand to their fellow online users. In 2021, brands should focus on serving their customers; profits will follow.


Brands that were fast to catch up with the online reputation management strategies have certainly reaped big this year. With 2021 just some months ahead, take the chance to fill the loopholes in your growth with the right online reputation management agency.

Who We Are?

Orionators is a full-fledged digital marketing agency based in India. We are empowered by the vision of Miraj Group and are constantly working towards making brands digitally empowered. If your business needs any kind of support, our panel of experts is always available to serve your business.

Get in touch with us now!