The power of WhatsApp for Businesses

Monday, October 19th, 2020

WhatsApp changed the way the world communicated through the means of messages.

The story began with the primary SMS facility where we could send the alphabets and characters without any other digital functionality. There came a time when we could only send 100 messages per day, and the communications never seemed to get completed.

With WhatsApp, there were no such barriers. On the contrary, the digital boundaries were crumbling, and there was no stop on functionalities and features which made conversations more transparent and understandable.

With over 1.5 billion users around the globe and 60 billion messages sent a day.

Marketing has always been using these technical and digital advancements for its benefit and growth of society. In a similar line, WhatsApp Business was launched, which made communications among stakeholders smooth.

Today, this blog will talk about the power of WhatsApp Business for business growth. So get ready to discover how you can put this tool to use for your benefit.

Get in one-on-one touch with customers

Like other uncommon apps, Whatsapp does not have to be installed manually in the cell phones. Most mobile Brands have understood that people from all sectors, backgrounds and genders are using WhatsApp. Therefore this makes clear for the businesses that the maximum segment of the target audience will be using this app.

You can even be in touch with customers around the globe at ease of a button.

You can give answers to all the questions raised by a potential or present customer in seconds with Business Whatsapp. This material information helps the customer to make the purchasing decision. There could be ten substitute brands of your products in your industry, but if you are the one answering the queries first, you would seem more reliable and customer-centric. Brands can engage customers from one-way notifications like appointment reminders, shipping alerts, payment notifications, verification codes, and boarding passes, to two-way customer support conversations and surveys.


With the new API businesses, you can seem more trustworthy and attentive towards customer needs by being warmer through the personal touch. What’s more, its encryption and verified accounts bring the security businesses — and users — crave in an increasingly digital world. WhatsApp Business solution provides all the security which they need strongly in today’s digital and smart world. A verified business account runs on a trusted channel between a brand and the client. This works in favour of both the parties – the brand as well as the other end-user, can be assured that they are not texting a scammer. The customer can be reassured by checking the verification status of the brand, whether it has been approved by WhatsApp or not. Also, businesses know that users are genuine because of WhatsApp’s built-in two-factor authentication.

The Indisputable Leader in Messaging Worldwide

Do you want to take your business at an international level, or are you already dealing with people from different time zones? WhatsApp remains the king of all messaging apps in the market in 105 nations. If you want to make sure time and national boundaries do not hamper your customer satisfaction level, the WhatsApp Business solution should be in your communications portfolio.

Moreover, a lot of brands with local or regional presence also want to leverage the power of WhatsApp — and rightly so. Brands thinking over how to use the WhatsApp Business API need to provide a local number (landline, mobile or even toll-free) and can utilize the language of choice to communicate with customers.

Regardless if your customers are in multiple countries or just one; if WhatsApp is your customers’ messaging app of choice, using the WhatsApp Business API to enhance interactions will be a smart move.

Many times you might have seen that as soon as you visit a website, you see a chatbot which talks to you. It makes the user experience smooth by giving answers to all the queries. This could not be a substitute to Business WhatsApp, but an add on. Do you wish to make the user experience great by being accessible to them always – As a brand, you should indeed consider these boons from the digital world. Want to get such features annexed to your business? Contact orionators – the best digital marketing agency.

Who We Are?

Orionators is a full-fledged digital marketing agency based in India. We are empowered by the vision of Miraj Group and are constantly working towards making brands digitally empowered. If your business needs any kind of support, our panel of experts is always available to serve your business.

Get in touch with us now!