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Top Industries Benefiting the Most from Social Media Marketing


Wednesday, September 30th, 2020

The cell phones have become our “go-to place” whenever we need to know or learn about someone or something. Even when it comes to purchasing decisions, we peep on our phone screens. Where do we EXACTLY go when we need to know about a brand, product or service – SOCIAL MEDIA! 

Exactly 86% of consumers report that they trust social media and word of mouth above all other forms of advertising. All industries are benefiting on a crazy level through social media marketing services. BUTTT….. Some are having the upper hand in the game. 

In one of our recent blogs, we spoke about how to grow ahead of your competitors through Facebook Group Marketing! And from the same, we have got many questions asking which industries can benefit the most from Social Media Marketing.

So today, this blog will talk about industries that get the most out of this digital form of marketing.

Let’s get started!

Fashion

Social media has come up like a big blessing to the world of fashion. The ability to showcase all the products with just one post has proved as an incredibly valuable asset because of the lightning-fast speed at which people are searching for the latest trends. If you go to Instagram and search #MenCasualWear, you will be surprised by the insane varieties, costs, fabrics and places where the product is available. Plus unlike the traditional marketing, you are not even targeting the disinterested audience. You are found by the one searching for you, and hence in a few days or sometimes hours after creating a selling post, your product can get sold at the best price.

Content travels like fire on Facebook, Pinterest, Instagram and other such platforms. All you need is the expertise of a social media marketing agency so that the postings flow through the path of ideal hashtags and content gets posted at the time of maximum traffic.

Real Estate

Agents, brokers, developers, and property managers all use social media to find the best deals and offer the ones they have with them. The “virtual signs” prove far more lucrative than traditional “for sale” signs. New properties can be shared with millions of people in a matter of seconds catering to the individual need through accurate filters.

For instance, if you need a Duplex. You can search by the hashtag #DuplexWanted. You can find a Facebook Group precisely dedicated to Duplexes. Therefore, you are showing your ads to TG and to the people who are NOT searching for the Land or any other form of property.

You can use Facebook to create highly targeted advertisements or ask friends to share properties on their profiles.

Retail

The retail industry will always be near the top of the social media food chain. The most prominent example can be of Chupa-Chups. Sometime back, the candy came into the market, and the concept was fresh and exciting to kids. But how did they inform the target audience about the uniqueness of the product? Through right social media marketing strategies. 

With users from all genders and age groups, you can make your product the talk of the town just by a short post.

The most significant benefits for your brand to go digital socially lies in the fact that you can instantly get feedback on new products and fix customer complaints before they become substantial problems. The viral nature of posts makes for a very cost-effective advertising strategy. Positive word of mouth can go a long way, and one user’s endorsement can lead to many subsequent sales.

The most successful Retail brands on social media are the ones that have conquered the art of creating visually compelling images that produce an emotional response in the user. If you can’t do it yourself, let an expert social media marketing company find out what will delight your industry the most.

One of the most surprising industries on this list is education. Social media platforms allow students, educators, and institutions to connect in ways where they do not have to invest much time and effort to have a real meeting.

Organic and paid advertising have acted as a blessing for institutions to maximize application numbers and encourage campus visits. These institutions can even take help of various tools and latest technologies to advertise ongoing events, new curriculum, and more.

Hospitality

We see a picture of a Friend at a beautiful location – don’t we instantly feel like going there? YES, WE DO! At the current situation – through social media platforms, the hospitality industry can speak about its safety and health guidelines. A study has revealed that 7 out of 10 reputed hospitality entities are either already using social media or plan on using it as a critical marketing tool by the end of 2020.

Many of the hospitality segments are contacting the best social media marketing services for creating viral campaigns and visually enticing plans. The primary benefit in the ongoing pandemic is that they can quickly build a positive reputation with a large contingency, something that used to take months or years.

At this point, it’s quite shocking that any industry ignores social media. As industries show, social media marketing services should be a vital component of every brand’s overall marketing strategy. For the plan which suits your brand and industry the most, contact Orionators!

Who Are We?

Orionators is a full-fledged digital marketing agency based in India. We are empowered by the vision of Miraj Group and are continually working towards making brands digitally empowered. If your business needs any kind of support, our panel of experts is always available to serve your business.

Get in touch with us now!