Top Marketing Take-Aways from one of the Biggest Brands – Pepsi!
Whether it be good times when you have to celebrate with family, or wether be it a breakup hour where you need to add a little sparkle to your drink, one thing that has been supremely popular is aerated drink. Pepsi has been one of the most famous ones in the history of cold drinks. The brand has not only survived but managed to simply rise higher and higher. Today, it is counted as one of the biggest businesses in the world. How does this happen? Through superlative marketing campaigns. The world knows very well that Pepsi makes some of the most engaging and awe spiring advertisements and campaigns. Don’t we all should learn from the brand.
Today., this blog will talk about the top lessons which we should learn from the ups and downs of our favourite drinks’ journey.
Let’s get started!
Get ahead of your competitors
Marketing campaigns look like a thing of the recent past but Pepsi was a pro even years back. The Pepsi challenge of the 1970s basically had random consumers blind taste test Pepsi and Coca-Cola. A lot of people out of them were generous Coca Cola lovers but when they were blindfolded, they liked the taste of Pepsi more.
The very foundation of Cola is very strong. The company had to respond by tinkering with its traditional ingredients to create “New Coke.”
The takeaway: Competition is competition for a reason. If you want to increase market share or raise brand awareness, contrasting your product portfolio with your competitors’ can make the target audience your loyal consumers. You should simply know to hit the right cord. Pepsi even relaunched the challenge in 2015 using social media.
With over 3 lakh registrations for 62,000 seats across 90 colleges in Delhi University alone, 18-year-olds across the country experience a range of emotions as they wait for the cut-offs to be announced. Pepsi is known to be the ultimate drink of celebrations and hence it had to instil the vibe of chill and happiness.
Therefore, it introduced the campaign which indicated that marks and admissions are only one part of life. If one follows their passion and puts in their best towards something, they are bound to be successful.”
With the ‘Har Ghoont Mein Swag’ campaign, PEPSI® became a part of this important life event of the youth and enabled them to spread their wings by reiterating the empowering message that ‘Cut Off Is Temporary and Swag is Permanent.”
Tiger Shroff and rapper Badshah have also joined the brand as it asks students to follow their passion and let their SWAG do the talking.
Key takeaway: Make sure to live by your USP and curate campaigns that may not be directly linked to your product but soak volumes about your brand beliefs.
Make the most of the packaging
Time and again Pepsi evolves its packaging to suit the need of the hour. This makes sure that people include the product when parties are thrown running on the same line, or people include the product in gift packages because the packaging itself acts as an element of the gala.
Even when IPL begins in India, Pepsi comes up with fancy packaging. Internationally too, there have been a lot of incidences that are taken care of by Pepsi.
Key take away: Logo design services can be taken help of to modify the logo from time to time and be used as per the occasions. Packaging design services can work wonders to ensure that your product sells at its peak on every awaiting event.
Believe in the power of great endorsements:
Pepsi understood the value of influencer marketing services before influencers were a thing. Pepsi has always taken the help of the biggest A-listers in the international industry to ensure that the greatness of the product is spoken through the mouth of the biggest stars. From Salman Khan to Ranbir Kapoor, some of the most loved people of the country are linked to the brand.
Key Take-Away: When the product is advertised by a person who already has a huge fan following, the audience ought to get attracted to it. Moreover, it gives the indication that if the product is being promoted by such an expensive artist, it out to have great quality as well.
Big brands become big with the right kind of marketing tricks. Today, the world is running on digital marketing services and hence it is necessary that you take maximum advantage of the genre. If you too wish to grow big at heights then contact the best digital marketing service- Orionators now!
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