Video Marketing – Fetching lime-light for your brand in 2020?
Video Marketing involves using video to promote or advertise your brand, product, or service. A strong marketing campaign definitely takes the support of catchy and mentally stimulating videos to connect with the audiences. Videos can be of any type – You can give information, give a moral lesson, you can give tricks and techniques to do a task through a video, tell how to use your product or service to have a better life – And the list goes on!
Benefits your brand can fetch from Video Marketing
SEO loves videos – 90% of marketers say it’s an important part of their marketing strategy. This has increased from 75% in 2015, showing that the power of videos is here to stay. Videos definitely act as a catalyst to your search engine ranking, click-through rates, open rates, and conversions. To reach a maximum number of relevant audiences and fetch the right traffic, switch to mediums with the largest viewers. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can make your brand popular overnight.
Video marketing makes more conversions – A study revealed that for 85% of marketers, video marketing results in positive ROI. When you consider that only 35% said the same in 2015, it proves that audiences’ emotions toward videos are much stronger now. It is also said that 55% of online buyers were more likely to trust a product to buy it after watching a video demonstration of that product.
Videos are accessible to all – People will spend 95 minutes a day watching online videos in 2021. This is because even an educated person or a layman who hardly has the technical strength to read the information on a computer, phone, or laptop has access to videos. This is a 19% increase compared to daily viewing minutes in 2019, which stood at 84. There are endless platforms on which videos can be easily shared – Facebook, Twitter, Instagram are still elite forms but do remember that MMS and Whatsapp are some platforms which are popular even in rural areas and are getting used by people of all age groups and gender. The possibilities are endless, that too, in a cost-effective way. With a smartphone, consumers can access online video anytime, anywhere. The same benefit does not apply to traditional, paper marketing.
Videos build connection – Videos remove the barrier of national and international boundaries, gender roles, white and black, and so on! This is the major reason why people can see a product, service, or message from a drone view and connect with it on a mental and emotional level.
Brands with best video marketing campaigns
Watch it here –
This engrossing and memorable video ad opens on a quote about saluting those who have always “seen things differently,” which speaks about the primary Apple motto “Think different.” Audiences stay hooked and at the end realize what the quote actually meant when the right angle comes into perspective.
The video goes on to illustrate its theme while displaying different perspectives can make. Each time the camera pans around the white loft, the viewer only understands what the quote says when we arrive at just the right angle to view it. Since it debuted in 2014, the ad continues to outshine in the technology industry. To date, more than 3.5 million people have viewed this video advert on YouTube alone.
Video marketing can prove to be a one-time investment that can fetch results for years to come.
Reebok: 25,915 Days
Watch it here –
The average human lives for 25,915 days — and Reebok wants us to use those days and make our bodies work with full efficiency as long as they can. Their video promoting the #HonorYourDays campaign doesn’t contain any spoken words, but the heart touching and mind-blowing ideas are exhibited only through visuals: Make the most of the days you have by, as they put it, “honoring the body you’ve been given.”
The video shows a woman running in reverse in the Reebok-sponsored Spartan Race as a middle-aged woman, to running track in high school, all the way back to the day she was born. It speaks volumes about the brand and tells audiences that Reebok cares about their well being.
This campaign earned the loyalty of audiences, grew the sales as people become health-conscious, and wanted to keep their body fit, as well as, the video still stands tall to keep the brand stuck in proles heads!
At the end of the video, there’s even a clickable CTA that reads, “Calculate your days.“
*In such ways, professional video marketers can make great SALE BOOSTING and REVENUE GENERATING features with their expert team.*
Orionators making a difference in the marketing game for brands
Video can make a direct appeal to the emotional aspect of audiences. With video, you are also able to attach a face, a concept, music, audios, and whatnot! Take a look at the following clients we have provided our astute Video marketing services to:
For this elite law firm, our video marketing services make informative videos educating about legal terms. People should know the importance of law in the businesses, especially regarding Patent and Trademark.
Lengthy law books or lawyer fees can be avoided with these videos as even a layman can understand their problems and the correct way to solve the issue by watching these videos.
This has fetched trust and goodwill because if there is a legal problem, people know whom to contact or which video can heal the pain-point
Ayush Health Mantra
It’s a Youtube channel developed from scratch by our best video marketing service team. The main motive was to educate people to upkeep their health especially during the time of the Corona pandemic. People watched the video and it helped them to have a better lifestyle.
This, in turn, built TRUST for the brand, generating revenue, and the recall value doubles just in 2 weeks.
Who We Are?
Orionators Agency is a 360-degree digital marketing agency that broadly provides clients with communications and branding solutions. The company’s main services include- Digital Marketing, Website development, App Development along with Graphic and Creative designing for overall online branding and communication. Their core strength lies in developing great marketing strategies for their clients, through the right mix of creative ideas, graphics, and strategies.
For further information about video marketing company, please contact:
Address: Miraj House, Panchwati, Udaipur, Rajasthan – 313001, India