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Why Education Industry Needs Digital Services


Friday, April 3rd, 2020

“The only thing that’s constant is change”                 

The biggest loss for any business is when it loses contact with its clients and people. Now that the crisis has hit the world, every organization is suffering the lockdown phase.

The education industry has seen a paradigm shift with digitized online platforms like Udemy, Unacademy, etc. cropping up. While this was a threat, the lockdown has affected the traditional education mediums like never before.

You can be a school, coaching institute, a college, a vocation training center or a competition exam center. You can be anybody that teaches people. You relied on the traditional learning methods and now that face to face interaction is not possible, both you and your students are stuck at homes not knowing what to do.

As you read forward, you will know how digital transformation could have saved your business and why is it the need of the hour.

What’s In For School

School marketing is a new concept in the educational space and upon understanding its significance, an increasing number of schools have started embracing sophisticated ways to market and manage their institution’s image.  Here is what you can do:

  • A School Application

Your school app could have all data related to the students like worksheets, performance trackers, attendance data and notes and reference material too. If you deal with students of higher education, practice papers can also be uploaded on the app. While the world has turned its face to apps and smartphones. You can also have an exam portal that gives parents a chance to take tests of kids.

  • Online Videos

Video lectures, be it on the website or on the app, can help kids learn and revise even when they do not come to school. Not only does it improve grades but it also builds a better reputation. Also, this enables personalized learning.

  • Digital Library

Digital library setup can be set up with the use of technology and helps your students learn from any time, anywhere.

  • Digital Promotion

All said and done, if you do not build an online presence, you will be lost in the crowd of thousands of schools. You need a digital marketing agency to work and bring in the reputation that will help you reach multiple people. You need a website, SEO and social media promotions too.

 What’s in for Coachings/ Competition Centers

Be it a regular tuition center or individual teaching students, the lockdown has essentially affected you too. Had you taken care of digitally upgrading your business, this would not be the case. Ever think how fast people can change tuition centers. You need to be the best and only then can you hold students for the long term.

  • Online Presence

If a business has a website, the trust factors build up. But, only the website won’t help. You need better ranking and reviews too. This is what a digital marketing agency will help you in. They will do all tasks to get you on top search results, build better engagement and build a stronger reputation.

  • Online Material

Having study material like notes and reference papers online help your readers stay connected to you. You need a platform that supplements your reader base with all the reading material that will help them. You can also have clients that do not need your face to face teaching but directly subscribe to your platform for access to the material. You can also upload past papers for reference. Who said there is a loss of study when with the help of a digital agency you build the right spaces for your students to have access to daily reading material!

  • Video Lectures and Webinars

In times like these, you can have video sessions with your students and also hold webinars to enhance their knowledge base. Also, people who are interested in your said field can register. How’s that for better reach? A digital agency can build that platform for you.

What’s in for College

In this crisis, what could have saved you was better digital planning. While most of you think you are using online mediums, you are not using everything that could help you build a reputable brand.

  • College Portal

Your college portal could help students keep track of every notification from the college. While examinations are postponed, online examination still is an option. A well-built portal would save you in distress as you could have taken online submissions and be done and dusted with examinations’.

Your portal could be your storage point for any student to find relevant study material and save stress on both the origination and the students’ side.

  • Online Presence

The admission time is on. If you had a strong online presence, it was easy to reach potential students through SEO and social media. Your website is your brand ambassador. A right digital agency would have set everything at a place for you to reach students effectively. Now too, as soon as the lockdown is over, hire the right agency so that you make up for the loss.

  • Online Platform

Online lectures can still happen without issues if you have the right platforms where students can easily connect to lectures. They can easily post their issues, problems and get solutions from the respective person.

Although it is a testing time for all businesses, the education industry needs a digital transformation. With the use of technology, it is possible to reach every household. Your business might suffer in this phase, but with digitalization, you could change the face of your organization during the crisis.

Stay ahead of the competition as Orionators is ready to set the ball rolling’ and get your business the height it deserves.